The Grammys has been known to celebrate artistic excellence in the music industry, so its ad campaigns often depict the recording academy’s eccentric taste in music, coupled with its knack for something out of the ordinary. In anticipation of its 61st awards show, the recording academy released a #LetsHearIt ad on its Instagram account on Friday, Dec 7, 2018. 

The 27 seconds ad featured music from none other than Nigeria’s own IBK Spaceshipboi. IBK Spaceshipboi, who is as renowned for his career as an artist as he is for his work as a producer, made history as the first Nigerian to make music for a Grammy ad.

Earlier today, IBK Spaceshipboi reposted the ad video and shared the good news via Instagram. He wrote: Music by: IBK SPACESHIPBOI. πŸ™ŒπŸ½πŸ™ŒπŸ™ŒπŸΏπŸ™ŒπŸΌ   I remember my first time pushing the "on" button to watch American television. I am a sucker for commercials so I watched the ads religiously so much so that my girlfriend at the time would yell from the living room "they are showing your commercials oh!". I told myself "1 day, you will create music that will be on one of these commercials". So I started paying attention to the genres of music that thrived in that industry and became inspired to create 6 pieces at the time. Fast forward 2 years later, I get a call from the awesome team at Sostereo saying the Grammy's would love to use 1 of my pieces for the 2019 commercial and would love if you could spruce it up a bit. So spruce it I did πŸ˜ and the rest is good history. From thought to reality, my music now plays on a Grammy commercial on American television. This Warri boy from Nigeria; God writes the story, we just act it out.
#GRAMMYs #goodmusic #music #commercial #nominations #grammy2019 #greatness #rock #award #predestined #excellence #blackexcellence #dreamscometrue #yourdreamsarevalid #producer #naijatotheworld #anythingispossible #tvcommerials #theGRAMMYs #GRAMMYcommercial #african #bestband #musicflow #themusicexplorer #live #LetsHearIt

IBK Spaceshipboi should probably add HistoryMaker to his profile, considering the fact that he made history with his 2017 album titled “MUSIC FOR COMMERCIALS VOL. 1 – A SPACESHIPBOI EXPERIMENT.” The 10 minute album featuring 10 songs in 10 different genres was the first of its kind. He also made history when he created the music content for the BET CYPHER featuring Nigeria rap acts at the BET HIP-HOP AWARDS 2011. He has lived up to the Spaceshipboi name, consistently crafting something out of space. It’s no wonder that his craft is Grammy ad worthy. The Grammys is America’s biggest music awards show and we’re proud to know that IBK Spaceshipboi made commercial music for the 2019 Grammy ad. #LetsHearIt for IBK Spaceshipboi for this awesome achievement.

Connect with IBK Spaceshipboi on social media using one or all of the following links: InstagramFacebookTwitterYouTubeSoundcloud


Ibukun Emuwawon (popularly known as IBK Spaceshipboi) is a Nigerian music producer, and an
award winning recording and performing artist. He was born and raised in Warri, Nigeria. He began his musical career in 2009 and captured the public’s eye in 2011 when he emerged as the winner of the Don Jazzy #Enigma Beat Competition. He won the BEST HIP HOP ARTIST category at the NIGERIAN GOSPEL AWARDS 2013 and later went on to win the CRYSTAL AWARDS for the same category in 2014.

He’s since released several singles including Padeya, which was featured on Elton John’s Rocket Hour show and Ebro Darden’s Beats1 radio show. IBK Spaceshipboi uses his music as a tool to propagate positive messages and inspire the world. He intends to travel to all 195 countries to create uplifting music with local musicians, and to promote his WorldRadio by Spaceshipboi project—a compilation of original music aimed at showcasing the beauty in the world and destroying the negative stereotypes we have about the featured country. http://www.ibkspaceshipboi.com/


The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards®—music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.

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