Measuring your Business’ success on the web

Most businesses today have realized the importance of having an online presence. This explains the escalating interest in social networking sites such as Google +, Facebook, Twitter, and more. A business without an online presence will not only lose potential

clients to rivals who have one, it will lose business as a whole. One cannot belittle the power of the internet in today’s world; it’s no news that when you tell people about your company, they ask to see your website. A website carves a niche for a company because it is customized to project what the company is about. Besides the fact that it’s a form of free marketing, it enables a business to grow on a global scale. According to Mikal Belicove, “Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites, according to the latest global web index report.”

Mikel also stated the five reasons why websites still matter; they are as follows—search engine optimization: shows search results and directs viewers to pages on a website, analytics: provides business knowledge needed in the real world, content: more of it is shown on a website than other social platforms, IT jurisdiction: puts control in the hands of the web owner, and branding: allows for customized look while still appealing to customers. Many judge a website’s success based on the design, but it is important to know that there is more to it. Beyond the importance of having an online presence, it is imperative to have an effective website—one which offers real business value to its clients. Vanessa Fox of Business on main emphasized the need for website success by stating the fact that one must go beyond owning a website; one must measure how well customers are been reached. She goes further to spell out the key points in measuring a business’ success on the web and they are as follows:

  • Identify company goals: The business goals must be clear and well understood in order for the website to fulfill its purpose.
  • Helpful tools: With Google, one can access the information displayed on the website and also verify the domain ownership. A web analytics program is highly recommended.
  • Focus: One must know if the number of qualified audience is increasing because they are the potential customers. One way to keep track of who’s visiting the site is to view the traffic source. Once the traffic size is meaningful, it is important to categorize the keyword that is leading the audience to the site. Check traffic from people whose site is been linked to yours and ensure that the site content is useful. Track revenue generated. Google analytics comes in handy again because it shows the number of clicks, purchases (if any), and more. Increase interactivity on the website. Check to see what keeps people on the site and what keeps them off; offer subscription option because it is an indicator that the viewer found something useful on the site, and monitor site ranking in search engines.

In my opinion, a key determinant in ensuring the success of a business is to make the website user friendly. If the website is not easy to use, the potential client might lose interest in whatever the site has to offer and visit a rival site. Every business aims to grow at some point and part of growing is keeping up with the internet age. In other words, establish a website that stands out from rivals, spells out its goals and appeals to your target audience—your website is an essential part of your business.
Written by: Olamild
Reference: Entrepreneur

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