It was party unusual when YNaija in conjunction with Chocolate City, put together the first ever #Hashtag party which took place at the trendy Swe Bar on Saturday the 23rd of July 2011. The highly anticipated party was tagged The Convergence – an exciting melting pot of Fashion, Music, and Twitter - never before seen on the Nigerian scene.
The party was hosted by the formidable duo of the smooth talking Andre Blaze and the enchanting Oreka. Comedian Emeka Smith supplied an endless cache of jokes for the evening leaving the guests in stitches.

The Chocolate City boys, led by MI took masterful charge of the stage for the night with charged renditions of their hits. Ice Prince and Brymo opened the show, setting the pace for the night with their rendition of urban anthem ‘Oleku’ they were followed by Jesse Jags with his hit song
“Jago”. MI proved himself as the true Mister Incredible bringing the house down with an electrified performance of popular songs from his latest
album MI2. Efa and Praiz also gave riveting performances.

The #Hashtag party was focused on discovering stars in Music, Fashion, the new breed of social media stars. The music segment aptly tagged The Next Big Thing saw the unveiling of Obiora Ohatz better known as Runz as the winner. The fashion segment, Cutting Edge showcased designs by first runner up Tolu De Souza for her label SOUZA. There was also a segment to acknowledge the Twitter Persona of the Quarter, the result of a three-month poll on the YNaija website.

Celebrities and notable personalities such as Austin ‘Jay Jay’ Okocha, Stella Damasus, Nse Ikpe Etim, JosephBenjamin, Katung Aduwak, Tee A, Kunle of Rooftop MCs, Gideon Okeke, Ufuoma Ejenobor, Linda Ikeji, Praize, Inyanya, Audu Maikori, MI, Ice Prince, Jesse Jags, and many more posed for the cameras at the Red Carpet segment which preceded this energy packed event.

The popular TV show for young people, Rubbin’ Minds was live at the party and the winners that emerged at the #Hashtag party,artiste Runz, designer Tolu De Souza, and twitter personality Misi Ola were interviewed.

Speaking on the event, Adebola Williams, Managing Editor of YNaija said, “The #Hashtag party would continue as a quarterly event with more collaborations with big music labels. We are positioned to act as a convergence and point of exposure for hot new music acts, edgy innovative
fashion and the new breed of social influences powered by new media like Twitter.”

For the celebrities who flocked to the party, the event provided the unique opportunity to Pause, Tweet and Play. “It was a fantastic night of fun and networking. And more than ever, we’re looking forward to #Hashtag 2!” said Ifreke Inyang, who is an Assistant Editor with YNaija.

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Credit: Red Media

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