HENNESSY ARTISTRY BACK FOR THE FIFTH EDITION



No stranger to the crowds that flock to intimate music venues around the world, Hennessy Artistry is a premium innovation that celebratesthe ‘art of blending’ by bringing together different music genres and the cool, luxury life style associated with the Hennessy brand.


After a successful ed

ition last year, the organizers of Hennessy Artistry are already putting finishing touches to this year’s edition to make it ‘bigger and better’. We’re told some high profile names in the music industry have already been shortlisted for Hennessy Artistry 2011 and that grand VIP events characteristic of the exciting annual project are already in the works.

According to TokiniPeterside, the Communication Manager of Hennessy in Nigeria “this year’s Hennessy Artistry is going to surpass the previous years. We’re working with some of the best urban music artistes in Nig
eria today, and we will announce soon officially, who these artistes will be.”

Last year Hennessy Artistry was tagged the ‘Like a Bottle’ experience, and was a three-part collaboration project featuring Nneka, M.I, Bez, Ice Prince and Shina Peters. The diverse group of Nigerian musicians came together to compose, record and perform a song titled ‘Like a
Bottle’ which was produced by Kas. The artistes also partook in a music video and headlined a Grand Finale concert at the GET Arena in Lagos.

Hennessy Artistry started in Nigeria in 2007 as a cocktail-mixing contest among bartenders. Since then it has evolved into a platform where the vibrant multiculturalism of different music genres and styles is celebrated. In 2009, a young Ice Prince (now of ‘Oleku’ fame) emerged the winner in a live band contest put together by Hennessy Artistry, which pitched him against talents like Mo’cheddah, Bez, Blaise and Jimmy Flames.

The He
nnessy Artistry initiative was established by the world famous French cognac manufacturers, Hennessy, to celebrateand blend different music genres in several countries across the world. It is a famed global music campaign that promotes the art of mixing various genres and blending the talents of the world’s best artistes. Hennessy Artistry events are about pure unification: mixing sound, visual innovation and the premium Hennessy cognac experiences in different countries around the world. “Hennessy cognac started Hennessy Artistry as a means of celebrating urban music culture. It is also an initiative that allows us to reward consumers of the brand with access to entertaining projects in the music space” says Tokini Peterside.

Hennessy Artistry 2011 will officially start in August with the organizers announcing the artistes who are going to be involved in this year’s edition.

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