MTV Base meets...MTN

Yesterday, MTN announced the beginning of a bold new marketing partnership with MTV Base, the pan-African music and youth entertainment platform.


Building on our long tradition of youth empowerment, we are sponsoring a pan-African initiative called MTV Base Meets.....with MTN. The groundbreaking Africa wide multimedia campaign is designed to inspire African youth by connecting them with some of the world's most influential personalities, including political, business and cultural leaders.

The initiative? A media launch yesterday in La
gos, Nigeria, hosted by Bola Akingbade, chief Marketing and Strategy Officer, MTN Nigeria and Alex Okosi, Senior Vice President and Managing Director, MTN Networks Africa. The pair will be joined by some of the continent's coolest and most opinionated young minds.

At the heart of the MTV Base Meets....with MTN campaign is a factual series that seeks to move Africa's young minds from the periphery of important debates in business and politics, and allows them to put probing questions to powerful, inspirational and even controversial personalities. Among the eminent people set to feature in the series are two African heads of state and a senior and often controversial politician.

TOUCHING THE YOUTHS

A diverse panel of young people representing different youth interests will be assembled from across the African continent, with participants coming from Cameroon, Liberia, Nigeria, Zimbabwe, Rwanda, South Africa and Uganda, among others. Young and well-informed, the panelists will quiz the influencers on a range of complex subjects. Topics will range from HIV/AIDS, global warming, education, poverty, corruption to entrepreneurship. Their no-holds-barred approach is sure to make for exciting television viewing!

Filming has started on MTV Base Meets...With MTN and the series will premiere across Africa on MTV Base and other terrestrial TV Channels from 18 July 2011, and run for 8 weeks. A dedicated MTV Base Meets...with MTN Website and mobisite is accessible at www.mtvmeets.com ot http://mtvmeets.mobi

Consumers will be incentivised to participate in the campaign with a money-can't buy prize consisting of a trip for two to watch Manchester United in the UK, along with some other cool techno-savvy goodies.

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