MTV REAL TALK DEBUTS

MTV NETWORKS AFRICA SETS THE TONE FOR AUTHENTIC YOUTH MARKETING STRATEGIES WITH ‘REAL TALK’ – A DISCUSSION WITH TOP BUSINESS LEADERS

MTV Networks Africa is to hold a ground-breaking marketing seminar for agencies, brands and organizations targeting the Nigerian youth demographic. Real Talk, a combined seminar, executive discussion and presentation, will include panel appearances by Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, Ben Murray-Bruce, Chairman, Silverbird Group and Leke Alder, Principal, Alder Consulting.

Inspirational TV personality, business woman and visionary Mo Abudu has been chosen to moderate the event. The ‘Moments with Mo’ anchor will lead the panelists and attendees through a wide ranging discussion of youth marketing best practice, strategy and tactics
including events, branding, content creation, digital marketing and street marketing.

Real Talk will take place at the Civic Centre, Ozumba Mbadiwe Street, Victoria Island, Lagos on Wednesday 30 March 2011 at 15:00. Commented Alex Okosi, ‘Real Talk is designed to help brands and marketers understand the most productive and authentic ways to interact with the Nigerian youth demographic. Tapping into the broad experience of the panelists and utilizing case studies, Real Talk will provide a compelling overview on how to connect, convert and retain
the youth.”

For more information on Real Talk please contact Ifeoma Williams at +234 195 00 708 or at Ifeoma.Williams@mtvne.com.

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