Chichia for Made by Africa

London based Tanzanian designer Chichia brings her blend of signature East African printed fabrics in playful contemporary silhouettes to jersey wear for the first time. In the latest collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist. East African knitted organic cottons are blended with locally made traditional printed fabrics that transform and re-modernise jersey essentials.


These illustrative pieces of cloth, known as Khangas, have become a medium for conveying messages. The collection entitled Chuki Ya Nini Sili Cha Mtu draws inspiration from this channel of communication by playfully suggesting to others not to be envious of individuals that express themselves through dress.

Undressed skin is provocatively revealed through seductively short mini skirts and open back detailing. Jersey separates with cut out holes are intricately finished with decorative Khanga detailing to mischievously uncover the layer beneath. Hidden flashes of East African colours and illustrative prints across the chest are exposed through loose jersey strand detailing on bateau neck tee dresses and cinched waist skater dresses.

Tanzanian colours depicting the countries natural elements of land, water and minerals are mirrored in the collections use of graphic repetitive Khanga prints in deep greens, cobalt blues and saffron yellows. Classic black, dark navy and grey marls provide a base for the vivacious prints to thrive. The colour palette of the clothing is then infused and illuminated with accents of vivid yellow to fashion a vibrant yet playful look.

The Made by Africa concept of looking locally will be supported further by the continual donation of 1 USD from every garment sold through this project will go towards supporting education for the SOS Children's Village in Tanzania.

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