Urban Soul Artist Releases Controversial Visual for First Single

Atlanta raised by way of Nigeria, NAIRA is a vocalist of many different genres, hence the creation of urban soul to help define thefusion of her work. Her newest music video for "Fly Hustle FreshGrind," from the new album Fearless: The Art of Letting Go, is avisual representation of her present thoughts on the operations ofthe industry she is pursuing a career in.Music, conspiracy theories, subliminal messages, poison, failure, doubt, destiny, and perseverance are allcommon threads in the new comic book adventure-esque video presentation by NAIRA.

Directed by D'Vanti, Naira's visual perspective, the conspiracy theory filled music video unravels NAIRA's pursuitto foil a company's plan to embed harmful subliminal messages in over 42,000 music albums. The fast-paced,action packed video with the pressure of an intoxicating uptempo leaves the listener and viewer on their toesthe entire time.Not many artists have used the opportunity of the industry's lax music video presentation to their advantage inthis new year. NAIRA is taking the chance to show fans, supporters, and the like how visual art needs to be amainstay amongst musical artists. "Fly Hustle, Fresh Grind" discusses the many questions we all have regardingthe music that is marketed and distributed to us.

Notably a world traveler, Naira represents a ‘tour guide’ of sorts on her upcoming project as she collaborateswith globally accomplished artists such as Naeto C, Sasha P and other internationally recognized artists. She andher co-stars give you a methodic glimpse of what exists outside your doors. A musical blend of their cultures,fashion, life and love. Her international attitude and diverse mindset that is seen throughout this video sets thestandard for any anticipated videos for the new year.With a current view count of well over 3,000 and more than 100 blog posts her work, NAIRA is well on her wayto a greater online presence and solid fan base.


Indeed a quad threat, NAIRA’s Fearless: The Art of Letting Go is her 3rd studio album. She artistically weaves awell fitting pattern of love, pain, strength and energy into a powerful punch with her individualistic style ofmusic coined: Urban Soul. Radio mogul and industry pioneer Jerry Boulding affirms that with her forte, sheproduces nothing short of “compelling songs and infectious hooks.” The fusion of hip hop, r&b, soul, andafropop in this album will certainly tickle your senses and inspire the hearts and minds of music lovers. Alongwith "Fly Hustle, Fresh Grind," hype dance cut "The Countdown" was featured on MTV's original movie “MySuper Psycho Sweet Sixteen.” When asked why she gave the album its name, NAIRA said "We all should harnessour inner fortitude and go for what we want. Be Brave, Be Inspired, Be You: Be Fearless!

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