SMVA Nominee “Discovery of the Year” speaks on her nomination” Mocheddah

Soundcity Music Video awards also called SMVA which debuted in 2008 with its first award has come a long way ,the in – augural edition was spell binding as the attendees were enthralled and transfixed by the thrill of the awards. The growth and the evolution of this brand have been noteworthy as it unremittingly seeks for innovative platforms and avenues to consistently project the Nigerian entertainment industry with its foreign counter parts.

SMVA is an award used to reward excellence in the art of creativity of production videos, and the origin or the basis for which SMVA was born to give a platform and equal opportunities to the various talents that Nigeria has recorded over the years

Mocheddah a rising star and a brand who is certainly going to hold down our attention for a long time speaks on her nomination as the discovery of the year, with her song If you want me. It’s and honor to be nominated and recognized especially as this is my first ever SMVA nomination. I also feel privilege that my work is known across Africa hence the nomination, it’s a little overwhelming not to mention exciting says the 20yr old

Born Modupe Oreoluwa Oyeyemi, upon her emergence in the Nigerian Music scene in 2009, Mo'cheddah was immediately penciled down as one of the acts to watch out for, and even though it looks like things are going fast for the new comer, there is no doubt that MTV is of the notion that she has paid her dues.

"MTV handpicked Mo'Cheddah to debut the Brand: New initiative after the buzz surrounding her solo single. Mo'Cheddah first came to the attention of MTV base when she featured on three videos by a Knighthouse including "Purple", "The Finest" and "Capital Drama" She can be described as one of the youngest entrants in main stream Nigerian entertainment industry.

SMVA 2010 has incorporated a PAN African approach and is spreading the recognition of other talents in Africa, which means that for every category the nominees are from across Africa, and to Mocheddah this is a very humbling experience, I started singing at a young age and in a couple of years I am already being recognized for my work, I work very hard to ensure perfect or as near perfect as I can in my songs, videos and delivery in general, And thanks to the SMVA platform it will just encourage the artiste to sit up and ensure the best delivery at all times.

I love making timeless and beautiful music says Mocheddah, expressing music in terms of pictures, paintings, environments are my thought process when working on a song, “If you want me” is one of my most beautiful songs and I was nominated for the same song, although I wasn’t seeking for an award when I made this song, SMVA is an avenue for expression of talent which is what my music is all about.

For young artiste like Mocheddah see SMVA as an enabler of opportunities, as every young talented person needs an avenue, platform to pass on a message, lend a voice, impact a change in their immediate environment, That is to say SMVA is a wonderful opportunity and is definitely making a great impact in the Nigerian entertainment industry, being nominated is a good sign and a plus to the artiste about recognition of their works.

Modupe hopes like every other person nominated that she has what it takes to win the awards as the criteria for SMVA are based on creative execution and value employed in the expression of that creativity. The criteria for nomination are based on a wide pool of videos depending on the best category fit for a nominated video and then filtered through several screening procedures with various panels that cut across different backgrounds on the basic and core features in the production of a film/music video, various angles are also considered such as Story/Storyboards, camera angles, production, film quality, authenticity and innovative.

SMVA 2010 which will be taking place on the 20th of November at the new Expo Center, Eko hotel will be a breath taking event, as the dynamic duo who haven’t attended an award ceremony in the last 2years have pledged their support and attendance to SMVA as it is the only award ceremony who has the platform to host a music video award because of its 24 hour musical station

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