SMVA 2010 – THE STAGE IS SET

LIZHA JAMES, DEEP LEVEL, ASA, PSQUARE, DAMA DO BLING, 9ICE, BANKY W, MO’HITS, TIMAYA, CHOC BOYZ, STORM ALL STARS + R2BEES WILL ROCK LAGOS ON NOVEMBER 20TH AT THE 2010 SMVA.

Soundcity Music Video Awards 2010 hits green light as we confirm the crème of the crop for performances at the upcoming SMVA 3.0 to hold in Lagos, Nigeria, next month. Top-drawer artistes from all around the continent have been chosen to light the stage at the awards ceremony proper; taking place on Saturday, 20th November 2010 at the New Expo Hall, Eko Hotel, Lagos.

With a line-up featuring A-list entertainers from Nigeria and across the African continent, guests are in for a night of premium performances and top-notch entertainment, a promising a spectacle like never-before. All the big names will make an appearance on the night: wunderkind rapper MI and the Choc boys, Mo hits crew, Psquare, 9ice with Alapomeji, Banky W, Storm all stars, Timaya with Dem mama soldiers, Asa, Dama Do Bling (Mozambique) and Lizha James (Mozambique), Deep level (South Africa), R2Bees (Ghana) and Toniks (Uganda)

Wunderkind rapper MI and the Choc boys will seek to crown out a year that has seen their star rise beyond even the continental stage. The Choc boys; comprising MI, Jesse Jagz, and Ice Prince; are hailed as perhaps one of the most promising rappers in the business, combining creativity and versatility to deliver great music, whether as solo artistes or as a collective. M.I.’s debut album, ‘Talk About It’, is still hailed as one the top albums from this country; Jesse Jagz released his debut album, ‘Jag Of All Trades’, earlier this year; and Ice Prince is touted as one of the most promising acts, and his debut single, ‘Oleku’, is currently on heavy rotation.

Mo’hits crew is undeniably one of the biggest entertainment collectives on this side of the planet, boasting an array of stars that have shined all over the continent, and even beyond. Led by the enigmatic producer Don Jazzy, and made up of D’banj, Wande Coal, D’Prince, Dr Sid, and K-Switch; they are perennial heavyweights on the continents, boasting an array of top hits, performances, awards, and albums; including two studio albums, ‘No Long Thing’ and ‘Entertainer’ and and EP, ‘Run Down’ from D’banj; one album each from both Wande Coal and Dr Sid, ‘Mushin To Mohits’ and ‘Turning Point’, not to mention a slew of hits charting from Nigeria to South Africa and beyond.

P Square have consistently churned out hit songs to entertain the continent and the world. Real names, Peter and Paul Okoye; the twins are one of the most recognizable faces on the continent, thanks to sold-out concerts all over Africa, America, and Europe. They have together released four high selling albums, including ‘Last Night’, ‘Game Over’, and ‘Danger’. The twins have been nominated in five categories, including ‘Best Video’, and ‘Best Cinematography’.

9ice has made a return to the height of his eponymous second album, ‘Gongo Aso’, albeit on the back of controversy. He has, however, ridden the waves of the controversy to with a mixtape and a new album as a follow up to ‘Tradition’ released in 2009. He will be accompanied by members of his Alapomeji crew, including Snow, Wise, Ajayi brothers, and Kayefi. He will, as expected, be bringing the energy, and creativity that have made him a hit on the African continent and the world beyond.

Banky W’s smooth voice, and song-writing ability, coupled with his stage-craft and dance skills have catapulted him into the contemporary music spotlight. He was born in the United States to Nigerian parents, but his talent and showmanship have done him proper justice and made him a top act on the continent, recently producing huge hits such as ‘Lagos Party’ and ‘Strong Tin’ from his second solo album, ‘The W Experience’. Banky W has the highest number of nominations with seven nods, including ‘Best Male’, and ‘Best Video’. He will rock the night with fellow label mates from their Empire, Wizkid and YoungSkales. Wizkid is the young Nigerian sweetheart rocking the world with him debut video ‘Holla at your boy’

Storm All Stars; including Naeto C, Sasha, GT da Guitarman, YQ et al; has been right up there with some of the biggest entertainers on the continent. The collective boasts a healthy number of successful album, and numerous albums between them. Storm All Stars deliver a mixture of the streets, with a forward-themed urban music sense, and are unequivocally labeled ‘international artistes’ recording successes in the country, and on the continent. Though, the Storm All Stars line-up has changed over the years, the core essence of the collective remains strong.

Timaya and Dem Mama Soldiers are easily some of the most vocal voices from the South of Nigeria. Timaya is, without question, one of the most consistently chart-topping acts in Nigeria, boasting three successful albums; ‘My Story’, ‘Gift and The Grace’, ‘The Rebirth’; he has lived up to his moniker ‘Eberi-Papa 1 of Bayelsa’. He borrows heavily from his own experiences, past and present for inspiration for his music, and his crew, ‘Dem Mama Soldiers’, are in that same mold.

Asa’s debut album properly introduced the world to her music, thereby lifting her to the world stage; two years and numerous accolades later, she looks set to revisit previous heights with her new album, ‘Beautiful Imperfection’. The songbird has been hailed as one of the best acts from the continent in this last decade, a honour well deserved. Asa has morphed into an even bigger act, redefining her music into a new amalgamation of her Nigerian-French roots, and looks to surpass the success of her debut LP.

Mozambique has produced many top artistes, but few have been as revolutionary, or as unifying as Dama Do Bling and Lizha James. Both will bring an energy like nothing ever seen on these shores to the stage. Providing a heady mix of rap, R and B, Ragga, and the indigenous Marrabenta, both acts are very popular among the youths of Mozambique. Dama Do Bling has nominations in four categories, including ‘Best Video’, and ‘Best Female Video’. Lizha James has two nominations including ‘Best Southern Video’.

One of the biggest raps groups of South Africa, Deep Level are hailed as front-runners of the South African rap scene. Their music finds a niche middle ground between the modern and the traditional to provide some of the most better rap music of the urban scene. They are true students of the international hip-hop movement, as is evident in their videos, one of which, ‘We Run This City’, is nominated for an SMVA gong in the ‘Best Duo or Group’ category.

R2Bees, alongside Mo’Hits wunderkind Wande Coal, provided one of the biggest singles of the summer. The Ghanaian exports translate the energy of their urban lifestyle into their music. Touted as the future of West African music, the collective seek to entertain Africa with a mixture of rap, RnB, and traditional Ghanaian sounds. Toniks is one of the higher rated acts from Ghana, with a number of successful singles, and continental accolades to back his rating.

The third edition of SMVA is scheduled to hold on the 20th of November this year at the Expo Hall of Eko Hotel in Lagos, Nigeria will be nothing short of spectacular as this year’s theme focuses on the African entertainment industry

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