OMAWUMI, M.I, WANDE COAL OTHERS TAKE ON MUSIC FANS IN MTV BASE.IQ

..... As Base IQ premieres on MTV base

Lagos, Nigeria

You want to know what MI, Omawumi, Dr. Sid, Wande Coal, Dj Humility and Mo’Cheddah have in common?

Well - as well as being some of Nigeria’s hottest artists - these are just a few of the talented musicians lining up to participate in MTV base’s exciting new music and street culture quiz - MTV base.IQ Sweetened by Buttermint – which premieres on MTV base (DStv Channel 322), STV and AIT from this week.

Best selling rapper M.I., revered lyricist Sound Sultan, gifted singer Wande Coal and the rest have all been dropping into the hottest hangouts in Lagos accompanied by MTV VJ C-VON, ambushing their fans with an impromptu quiz. Artists and music fans alike are challenged to prove how much they know about Nigerian music and street culture through a series of specially designed MTV base questions on Nigerian artists, personalities, song lyrics and more!

MTV base.IQ Sweetened by Buttermint is an innovative quiz show which sets musicians, DJs, sports stars and celebrities against die- hard music fans. The project according to a spokesperson in MTV Networks Africa “will be the ultimate trial of Nigerian youths’ music know-how and the latest ‘street’ culture

Recorded in various campuses, neighbourhoods and local spots around Lagos, Nigeria, Base IQ’s major aim is to give young Nigerians the chance to represent where they come from by putting their musical knowledge to test.

Base IQ started on August 18, 2010. Divided into two series, Series 1 will run for thirteen fast paced episodes, while series 2 will continue in January 2011.

Solely anchored by Cynthia Okpala (CVON) the show is supported by Trebor Buttermint and fans will be able to participate by logging on to MTV Base official website www.mtvbase.com.

Cynthia is MTV’s only Nigerian VJ; the 24-year old computer science graduate from Ebonyi State University first came to public attention after winning the MTV & MTN VJ Search in Nigeria in November 2007.

Although these days, Okpala’s contract with MTV base has taken her all over the continent including recent trips to Nairobi and South Africa, the celebrated broadcaster is always keen on applying her talents in new directions. She currently combines her MTV duties with high profile gigs as a radio DJ and actress, co-hosting the ‘MTN Yellow Top 10 Countdown’ which is syndicated on 40 radio stations across Nigeria and starring on the MNET series 'Tinsel' as “Ify”

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